Just a Pack gives travelers all the tools they need to be informed, save money, and travel smarter. From finding the best accommodations, to the top things to do in a location, to how to travel responsibly, this website is devoted to helping travelers travel smarter.
We’re Randi and Michael, two friends from NYC who decided to embark on a multi-year journey throughout Central America, Europe, and Asia in the beginning of 2014. Now, over 40+ countries later, we live to share our travel experiences with you!
We’re both destination marketing experts with over 20 years of combined experience in social media, marketing, photography, and writing. Randi’s writing has been published in The Huffington Post and Marie Claire. Michael has a long history in New York City journalism having been a writer for the Queens Tribune and having worked as a production manager for the New York Post. Click here to read more about us, how we met, and why we started traveling together.
We are devoted to inspiring friends and strangers alike to travel smarter and give them the information and tools to do so.
Just a Pack believes in responsible travel and is dedicated to promoting organizations and efforts around the globe that are committed to giving back and making a difference in their local communities.
Additionally, we love to help combat over-tourism by promoting less discovered destinations.
I’ve worked with Randi and Michael from Just a Pack for several months during their trip to the Czech Republic which turned into a long-term residency in Prague. Although we never gave a definition to our DMO-blogger relationship, now when looking back, I have to say that they were true social media travel ambassadors of the Czech Republic for the whole duration of their stay and beyond.
Randi and Michael diligently worked with us on several blogger trips, Twitter chats and Instagram takeoevers and always delivered impressive results. Randi’s writing and Michael’s photography skills create powerful storytelling combination and I can nothing but highly recommend them to any destination marketer.
Working with Just a Pack was an absolute pleasure for both myself as a PR-coordinator and for Malmö Tourism all together. The dialogue we have held has been so easy and open minded from beginning to end and very professional.
They met and exceeded our expectations of delivery and we are so excited about the result. Welcome back to Malmö anytime!
We operate a small walking tour organization based in Bucharest, Romania. About one month ago we were contacted by Michael and Randi, from Just A Pack with a mutually beneficial proposition.
We could not have made a better choice. At all times, they were very professional, friendly and accommodating. Moreover, because of their reach in the travel blogger community, we now constantly get requests from travel writers and Bucharest is getting way more attention, both online and on the ground. Which is a great way to market the destination and our services with minimum budget.
But what I was really impressed by, was how well they understood the city and how well they were able to communicated its spirit. This is not some Lonely Planet, run-of-the-mill, same-same-but-different tourist information, but a truthful and honest perspective of Bucharest.
As I told Randi and Michael, by the time they left, they had become Bucharestians.
We have worked with Just a Pack with great results on a number of campaigns for Mad Monkey Hostels. In particular, we have been impressed with the reach and engagement when working with them for featured posts and competitions, many of which have proven to show up within Google results near the top within a couple of days.
I would highly recommend that any property consider working with Just a Pack.
Randi and Michael opened the door to the international blogging community for us. To partner with them was a key decision in order to boost a fresh new travel agency. They helped Northern Hikes understand all the key aspects of work with on-line influencers and thus enabled us to gain a significant margin against competitors selling the same service but using more traditional promotion strategies.
Thanks to Just a Pack we are able to reach new bloggers on a regular basis, judge the value of each new deal and benefit from more exposure in the community of travelers. They simply showed us the effective way of current travel marketing. This directly saved us money which we would probably have wasted for not so effective campaigns. And the best thing? It's like talking to a friend who knows both travels and business.
We are very happy to have hosted Michael and Randi of Just a Pack and Veggie Visa on the Trail of the Cathars (Camí dels Bons Homes), and to have worked with them! Their motivation for hiking, the history of the Cathars, and their way of seeing life made us connect very quickly.
The articles resulting from their five day hike in the the Pyrenees are attractive, fresh, and full of historical rigor! Their dynamism on social networks and posting about the Route of the Cathars in Spain, especially for the English-speaking public, has given us good results!
From the Camí dels Bons Homes Regulatory Counsel we recommend Just a Pack and Veggie Visa for their dedication, professionalism and dynamism!
DMO PARTNERSHIPS – Do you want to promote a fabulous destination? We love working with DMOs to promote destinations, especially the off the beaten path ones! We’ve successfully partnered with both national and local DMOs for short and long-term cooperations and are open to both.
REVIEWS – Are you trying to get the word out on your business, tour company, hostel, or anything else relevant to travel? We would love to talk to you and try out your services or product for an unbiased review in one of our Search Engine Optimized articles.
PRODUCT PROMOTIONS – Want to contribute a sponsored post or link placement on Just a Pack, let us know. We can talk about possibilities and fees.
SOCIAL MEDIA MANAGEMENT – Want us to promote your country, hostel, product, or article to our followers on Twitter? Want us to take over your Instagram account? Have another idea that involves Social Media? Let’s Talk!
PHOTO LICENSING – Have you seen our pretty pictures? Interested in license some of the images you’ve seen on our site? How about commission us to photograph your hotel, hostel, restaurant, or attraction?
SOCIAL MEDIA PROMOTIONS – Do you have a super cool travel product you want to send us? Nice pair of shoes? Awesome travel bag? Nifty tech product that revolutionizes travel? Let us know!
Just a Pack articles are written to provide information to readers and help influence them to travel smarter. Thus, our articles usually do not focus on our own personal experiences. Rather they are written with the intention of enticing readers to create their own experiences in a given destination.
Our content is also “evergreen” and search engine optimized. We write articles based on keyword research and structure them with the goal of ranking on the first page of a Google search.
Additionally, we promote our articles for many months after publication ensuring continuously fresh social media engagement.
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